Evaluation of my Body Image Health Campaign Free Essays

string(160) lead to dietary problems, for example, anorexia nervosa, which is hazardous in light of the fact that it can influence a person’s enthusiastic, physical, social and intellectual. My wellbeing effort positively affected my intended interest group since they had the option to find out about elements that can impact their perspectives on body shape and how to esteem themselves. Toward the beginning of my wellbeing effort, my intended interest group were shaky and uninformed of the effect it can have on their turn of events. I utilized the consequences of the arranging poll to get a sign of what my intended interest group had thought about themselves before I did my wellbeing effort so as to look into the aftereffects of my input survey. We will compose a custom paper test on Assessment of my Body Image Health Campaign or on the other hand any comparable subject just for you Request Now The diagram above shows that the wellbeing effort was valuable in light of the fact that there were less weakness than I found in the arranging survey. There were 81 understudies that were uncertain in the arranging survey. The number diminished in the input poll to 12. This is a gigantic improvement since it indicated that my wellbeing effort positively affected my intended interest group. My educators and head of 6th structure had lauded me on the accomplishment of the crusade. I had likewise changed their perspectives on self-perception issues. Greater part of them didn’t consider it to be a significant issue because of understudies not being open orally. Peruse likewise Six Dimensions of Health Worksheet This is the motivation behind why I had decided to do a survey as opposed to a meeting. It is simpler for students to be open and express their interests in a composed structure since meetings can cause them to pull back or limit, which would result on my wellbeing effort not being viable because of disavowal. Before completing my wellbeing effort on self-perception issues, I needed to draft up an arranging poll to discover what my intended interest group, which is year seven understudies that go to my school, find dangerous with their body and what elements impact them in drafting up an ideal body. From the arranging poll I had the option to find that young ladies were 2% more uncertain about their self-perception than young men. This may be on the grounds that young ladies have drafted up a picture of an ideal body; tall, thin and athletic in their minds. In the event that they don’t fit into the classes, they consider themselves to be a ‘worthless’ or ‘ugly’. I had asked in my arranging survey; â€Å"How critical to you is your appearance? † The inquiry was a shut finished. Dominant part of the inquiries I had posed in my survey was shut finished on the grounds that it would give an amount information that can be utilized as measurement. All the young ladies and 82% of young men had ticked yes. This caused me to know that young men and young ladies see their appearance to be significant, it is something they esteem. This infers young men and young ladies in year seven are uncertain about their self-perception. I had asked the understudies that had ticked yes to expand the motivation behind why they think it is significant. Lion's share of the young ladies considered it to be a need and the young men saw it as an objective. This meant I ought to teach these understudies about esteeming their body. I found out that 65% of young men are bound to contrast their body type with their companions, popular competitors and relatives. The inquiries I posed â€Å"How regularly do you contrast yourself with different young ladies or young men? † there was a bunch of young men that ticked yes than young ladies, and further on I requested that they expand their answer. Dominant part of the young men composed that companion pressure and the broad communications affected how they saw themselves. They would regularly be presented to all around constructed competitors and forced to getting the ‘perfect body’ to intrigue young ladies. In the event that they don’t fit into a specific class they would regularly get boisterous attack from their male friends. From the auxiliary examination I had accomplished for my wellbeing effort, I had discovered that young men would pass judgment on one another more than young ladies. Debbie Epstein (1998) and Francis (2001) had analyzed the manner in which manliness is built inside schools. They found that young men are likely than young ladies to be badgering, marked as ‘sissies’ and exposed to homophobic (hostile to gay) obnoxious attack in the event that they seem, by all accounts, to be ‘swots,’ which is a term to portray somebody that reviews or carries on like a young lady. A female kid would be exposed to obnoxious attack from different young men since he doesn't appear to be identical. Since early on young men build up a specific standards and esteem and on the off chance that it is broken, at that point the kid would be socially barred. One basic issue that emerged in the arranging poll is that there was a bunch of young men that see their body shape as ridiculous. I had asked another shut finished inquiry; â€Å"Do you see your shape in a ridiculous manner? † There were a huge extent of young men that had ticked truly, 15% more than young ladies. This connects to what I referenced about young men being presented to all around fabricated and ripped men from broad communications in the past section. Year seven young men don’t ordinarily have conditioned muscles since they have not yet completely built up their body since young men will in general experience pubescence when they are adolescents. It had stressed me that young men and young ladies in year seven had ticked yes in that specific inquiry on the grounds that for them to see their body type as ridiculous. We partner the word ‘unrealistic’ to unreasonable and unworkable. This implying the students saw their body shape as an issue that they couldn't change. Another basic issue that had surfaced in the arranging poll is that there was a lot of young ladies that had saw their body size to be a sign as an individual disappointment. There were a not exactly 50% of young men that had a similar view. I had asked another shut finished inquiry that was; â€Å"Do you imagine that your body size or shape is an indication of individual disappointment? † To see your body shape or size as an individual disappointment is upsetting in light of the fact that it can prompt dietary issues, for example, anorexia nervosa, which is hazardous on the grounds that it can influence a person’s enthusiastic, physical, social and scholarly. You read Assessment of my Body Image Health Campaign in class Papers This is tricky since students in year seven are as yet creating. An individual disappointment is generally something we lament continually and has a greater amount of an enthusiastic influence since we frequently feel upset because of survey ourselves as useless. This is another motivation behind why I had chosen to carry on my exploration with the two sexes on the grounds that the year seven students are uncertain about their body. The last basic issue that climbed on the arranging poll is that the two young ladies and young men felt humiliated, embarrassed and embarrassed about their body. The inquiries I had posed was; â€Å"Do you feel embarrassed, reluctant, and on edge about your body? † There was an equivalent measure of young men and young ladies had ticked truly, which had featured the way that the two sexual orientations are similarly bothered about their body. This can be connected to what I had referenced about the feelings prompting dietary problems that can influence their turn of events. I had seen this as a basic inquiry as a result of the influence it has on the students. This further urge me to seek after my wellbeing effort on instructing year seven understudies about esteeming their self-perception. The input poll had demonstrated the viability of the workshops, which I had composed. I had found that the Building Self-Esteem workshop had a normal of 7. I had asked the students; â€Å"How did you discover the Building Self-Esteem workshop? † and gave them the alternative of scoring the viability of every workshops from 1-10 (1 being awful and 10 being acceptable). For the Building Self-Esteem workshop to have a normal of 7 is seen as a triumph since it shows that the students had the option to pick up something significant and develop their confidents, which would construct their confidence. The reason for the workshop is was to urge understudies to get included and lead the action with little assistance from educators and the Youth Club pioneers. I was anticipating that a bunch of the understudies should not engage in the exhibition and was amazed to see that a great deal of them were participating in the exercises and driving it. The structure confidence workshop was a triumph in light of the fact that the students added to the workshop. The Mass Media workshop had been to a greater degree a triumph than the structure confidence workshop since it had accomplished a normal score of 9 in the input surveys. I had asked the students; â€Å"How did you locate the Mass Media workshop? † I gave them a scale from 1 to 10 once more. This is in such a case that I needed to ascertain the normal number as opposed to getting a straightforward yes or no. The motivation behind why the understudies had supported the Mass Media workshop over the Building Self-Esteem may be on the grounds that the Mass Media workshop had featured to the understudies that famous people, for example, Taylor Swift have self-perception issues. The students had discovered that self-perception weakness can influence everyone, even those that they appreciate. A normal score of 9 had demonstrated that the Mass Media workshop was compelling on the grounds that it shows that the understudies had taken in something from the workshop. The basic inquiry I had posed in my criticism survey was; â€Å"Did you take in anything from the crusade? This was a shut and opened inquiry since I had given the alternative of ticking yes or no and a space for those that ticked yes to state what they had gained from my wellbeing effort. I am glad to state that all the students had ticked yes and lion's share of them composed that they had figured out how to esteem their body shape and size. Some composed point by point replied on explicit exercises and the effect it had on them. For instance an understudy composed that they had discovered the Building Self-Esteem workshop accommodating on the grounds that they had been fruitful in inte

The Effects of High Glucose Intake

Glucose is a sugar that originates from the breakdown of all starches in the eating routine, and is extremely solvent in water. The synthetic recipe for glucose is C6H12O6. Glucose is an essential piece of mind work as it is the main fuel that your cerebrum can utilize. On the off chance that you are expending a low-starch diet, you may not be getting enough glucose for your mind to work appropriately. Since your cerebrum eventually controls every other capacity inside your body, giving your mind too little glucose can be perilous to your general wellbeing. Additionally, overconsumption of sugar in the body can prompt upsetting wonders. As indicated by natural chemistry Reginald Garrett, Ph. D. what's more, Charles Grisham, Ph. D. the primary significant reaction of glucose overconsumption is a sugar rush (hypoglycemia), which feels somewhat like a caffeine buzz, since glucose assimilation happens truly quick in the body while sharing an excess of sweet nourishments. Diabetes is a terrifying and dynamic sickness, which can result a genuine social issue and a financial weight on an individual who has this sort of infection. Aggregate endeavors are expected to improve both the degree of information about the sickness and the results of patient administration. Along these lines, the American Diabetes Association (ADA) planning to expand the degree of information about diabetes and to decide both fitting employments of blood glucose observing and suitable estimates required to precisely survey the exhibition of this training. The primary objective of ADA is to recognize basic components of a legitimate clinical preliminary of self-observing of blood glucose in type2 diabetes. As indicated by American Diabetes Association, an individual who has type 2 diabetes or a non-insulin-subordinate has a great deal of difficulties on the grounds that their body can't utilize the insulin appropriately yet their pancreas delivers an excessive amount of insulin. In this way, when the body can't utilize enough insulin and there is an excessive amount of insulin in the body, the glucose or the sugar will develop in the blood as opposed to setting off to the cells. At the point when these things occur, the cell of the body can't work appropriately in light of the fact that the cells need sugar for the vitality. There are a few issues found when the glucose develop to the blood and it incorporate the accompanying: first is harming of the body, where the high glucose (sugar) levels in the blood harm the nerve and the little veins in the eyes, kidneys, and the heart, and it can cause the solidifying of a patients conduit and it can lead into an unexpected cardiovascular failure or perhaps a stroke. Second is the glitch of the kidney when the high measure of glucose in the blood of a patient, and it can cause a successive pee which a lot of water will be lost in the body, this can reason for lack of hydration. Third is the point at which an individual can't change the liquid that they lost or the individual can't allow a few liquids when they are got dried out, the patient turns out to be wiped out and lead into diabetic come which is a hazardous difficulties. There certain cases that the indications are mellow and can't be distinguished, in these cases the patients for the most part need to drink increasingly fluid and they feel parched, the patients feel depleted at untouched, they generally feel queasiness with the indistinct vision, their skin is normally dry and flaky, when they get wounds it is delayed to get mended, and can't feel anything on all fours due to losing sensation. From every one of these indications, no one but specialists can analyze climate you are a hypoglycemic or hypoglycemic by leading some test or estimating the glucose in the blood in the wake of training the patient not to eat for eight hours before the testing. This test is called glucose resistance. There were a trial considers and observational examinations that an excessive amount of admission of sugar in the body is bound to create type 2 diabetes, and an excessive amount of sugar admission is related with the advancement of heftiness. In spite of the fact that there's no settled RDA (Recommended Daily Allowance) for sugar, on the grounds that to the extent it's known, sugar isn't generally required for sustenance, contrast with salt that has limitations in taking it. All nourishments have some characteristic sugars, however sugar itself, the white or earthy colored yet the stuff in the treats, is a simply discretionary taste sensation. The USDA (United States Department of Agriculture) suggests that sugar make up close to 8% of the every day admission of calories, yet most. American grown-ups take in twice that much. In the event that you despite everything devour sugar, it ought to be 12 teaspoons included sugar for a 2000 calorie for each day diet, that is, close to 40 grams for every day for a 2000 calorie diet. Recollect that the every day breaking point of 40 grams alludes to refined and prepared sugars as it were. There is by all accounts no restriction on normal sugars. In these investigations utilizing the models called econometric of cross-sectional information on diabetes which is rehashed and there are 175 nations take part for the dietary segments of food, these examinations found that one container of pop is 150 kcal per individual for every day and it is expanding the accessibility of sugar and there is a connection with expanding of diabetes cases. At the point when they're finished with this testing and attempted to control for other food types like; some meat, a few organic products, a few oils, and a few grains, checking the all out calories consumption, the overweight individual and some corpulence cases, some period impacts, and some social monetary like their salary, their packed spots and a low pay. There was no other food composed that was yielding, significant individual relationship with the complete number of instances of a sickness in a given populace at a particular time after they were controlling the case for corpulence. As per this examination, the sugar on diabetes was the greatest effect and it was not needy of having a tendency to sit about without taking a lot of activity and the use of liquor, there was an impact which is adjusted yet it isn't so clear for corpulence or for the diabetes. After every one of these surveys, the high sugar admission and the extent of a populace found to have diabetes, and the course of high sugar consumption on overweight are being talked about. The proof isn't exact for the extent of a populace found to have diabetes was a result of high sugar admission, however it doesn't imply that taking a lot of sugar in the body isn't significant. Since the number of inhabitants in corpulence on the planet, and the instance of diabetes is developing quickly, there ought to be limitations of sugar in the eating regimen, and it is significant like different limitations of diet. All in all the necessity of screening is the screener need to give them that they like the advantage of screening. It didn't show that there is an away from the screening of the hyperglycemia or they called it glucose narrow mindedness, for the most part was ladies who are pregnant, and pregnant ladies who are in danger of cesarean segment, and the burden which is the gained of the status of this malady. That screening was being contended on the best way to recognize someone who is in danger of succeeding non-insulin-subordinate (type 2 diabetes) or a patient who is suspected to have that illness and undiscovered is something worth being thankful for.

The Diversity Myth Where Have All The Black Editors Gone

The Diversity Myth Where Have All The Black Editors Gone Much like this year’s blindingly white selection of Oscar nominees, the overt lack of diverse representation in the publishing world isn’t limited to authors and their books. The Black editor attempting to navigate the intricacies of the corporate publishing system is, by default, a unicorn, simply because Black voices are routinely undervalued and dismissed. In the eyes of white publishing, the universality of a narrative is dependent upon its connection to whiteness. The default modus operandi in publishing is that of the white gaze, where the white protagonist is held as the standard of authenticity, likability, and familiarity. Narratives that defy this white-centered tradition are considered Other. Fiction that prominently focuses on the lives of Black characters are often shelved in the “African-American Fiction” section, as though fiction that casts a spotlight on Black characters is a deviation from the expected norm. Books such as The Coldest Winter Ever are peddled to the public by hungry publicists as “street lit,” a term for stories about Black people set in an urban environment. The word diversity has become a circular conversation piece that separates those involved into two different camps: POC writers, agents, editors, and readers who demand equal representation and hold the industry accountable, posited against  white writers, agents, editors, and readers who refuse to bend, who deny maintaining a system of exclusivity. These are the same white publishing executives who want to benefit off diversity, but do not possess self-awareness. They want to reap the monetary rewards of bowing to diversity without changing their all-white masthead. They want the credit and the positive publicity without implementing changes. They are so trapped in their fear of the unknown and love of the almighty dollar that they would rather sacrifice talented writers at the altar of consumerism.   I know what they’d say: We only pick the best people for the job. We didn’t have any minorities apply. We just want someone who fits into our work culture, regardless of race. These are all lies, fairy tales, and fallacies to deflect the issue. Some would like to argue that the lack of Black editors is not the fault of the industry itself, that the low turnout is simply a reflection of the overall tastes of Black people. They find convenient excuses to hide behind like titanium armor, refusing to believe that the current model rewards those who have the privilege to access (internships, a liberal arts institution with a hefty price tag, industry networking) deemed necessary to even earn an entry-level position. It’s not that Black people aren’t interested in literature or adding their own contributions. Rather, its the people in positions of power, the so-called gatekeepers, the all-white publication mastheads, and their reluctance fueled by either ignorance or racism or some combination thereof, that effectively derails both opportunity and career mobility. I cannot help but think of Kiese Laymon’s brilliant essay, “You Are The Second Person,” which originally appeared on Guernica. The essay, told in second-person POV, recounts Laymon’s rough and uncomfortable road to publishing his first novel, Long Division. The novel is a coming-of-age tale in which a young, Southern Black boy named City Coldson inherits a strange book which allows him to time travel. Despite some of the harrowing moments of the story, including encounters with Klan members, the story is humorous, utilizing AAVE and modern slang to emphasize the City’s youth and upbringing. Unfortunately, Laymon’s editor didn’t think that the “race issue” was an essential element of the novel. The editor exposes his myopic vision in a slightly reprimanding e-mail: The success of your book will be partially dependent on readers who have a different sensibility than your intended audienceAs I’ve already said to you, too many sections of the book feel forced for the purpose of discussing racial politics. Think social media. Think comment sections. Those white people buy books, too, bro. Readers, especially white readers, are tired of black writers playing the wrong race card. If you’re gonna play it (and I think you should) play it right. Look at Tarrantino [sic]. He is about to fool all these people into believing they were watching a black movie with Django. I guarantee you that whiteness will anchor almost every scene. That’s one model you should think about.” What’s even more shocking (heartbreaking) is that this editor was not white, but Black. He later goes on to say that “black men don’t read” and that “bougie black women love plot.” Then, after getting fired from his original company and joining an unnamed Top Five Publisher, he crawls back to Laymon, acting as both advocate and naysayer. He tells Laymon, “Does the narrator really need to be a black boy? Real black writers adjust to the market, bro.” In order to be a “real” black author, it seems that one must adopt the colorblind philosophy and write with both hands tied behind one’s back. In order to be a “real” black author, one must appease whiteness, feed it tenderly like a feral dog, coddle it like a crying newborn. Ultimately, Laymon parted ways with his editor and reworked his novel, then sent it out again. It was eventually picked up by Agate Bolden and published to critical acclaim. As a working writer and editor who is also the result of an interracial marriage (Black and Asian, for inquiring minds), I was disgusted by the treatment Laymon received. I’d experienced, to a degree, the same treatment. When I finished my literary fiction novel about a Black girl in her freshman year of college who must come to terms with her racial identity, I was told to “stop focusing so much on race. The novel can’t just be about the girl being Black.” I was told by multiple white agents that the story wasnt marketable, that it wasn’t “relatable,” that the editors couldn’t understand the character or her motivations. They wanted it to have “universal” appeal. It should be noted that none of them had a problem with the actual quality of my writing. I was a great writer, they said, but who would buy a book about a Black girl dealing with race and racism? I could remain silent and take the crumbs and table scraps handed to me. Pretend to be so desperate and grateful that I will drop an entire project to suit the needs of the white gaze. Sell a bunch of books and silence myself in the process, fade into the shadows, write with a hollow heart. In his essay, “Self Portrait Of The Artist As Ungrateful Black Writer,” poet and BuzzFeed Literary Editor, Saeed Jones, discusses what it means to be a Black, gay writer in an industry that is 89% white. He writes, “You can make yourself crazy simply by paying attentionit’s difficult for me to speak up in the moment, or even months later, because I want to have a career, not just one bookI have no desire to burn bridges, but there are so many of us stumbling and bumping into each other along unlit paths.” I have no intentions of burning bridges, but I am tired. And I’m tired of feeling that speaking out against industry microaggressions and blatant racism will blacklist me for life, make me a persona non grata in publishing. As Jones says, I’m no longer settling for the smile and dance of “just happy to be here.”

Rachel Mascar Thinking About Noah Smeti - 1553 Words

Rachel Mascar was thinking about Noah Smeti again. Noah was a courageous monster with bright eyes and beautiful heart. Rachel walked over to the window and reflected on her magical surroundings. She had always loved beautiful Paris with its fragile, famous Tower. It was a place that encouraged her tendency to feel Happy. Then she saw something in the distance, or rather someone. It was the a courageous figure of Noah Smeti. Rachel gulped. She glanced at her own reflection. She was a beautiful, smart, beer drinker with Bright eyes and athletic heart. Her friends saw her as a Perfect, Always smiling angel. Once, she had even helped an runt puppy cross the road. But not even a beautiful person who had once helped an runt puppy cross the road, was prepared for what Noah had in store today. The rain hammered like crying puppys, making Rachel lonely. Rachel grabbed a beautiful diamond encrusted gold locket that had been strewn nearby; she massaged it with her fingers. As Rachel stepped outside and Noah came closer, she could see the scrawny smile on his face. Noah gazed with the affection of 1 million sweet, cute, baby bunnies. He said, in hushed tones, I love you and I want to be more than friends. Rachel looked back, more confused than ever and still fingering the beautiful gold locket. Noah, i like you, she replied. They looked at each other with happy feelings, like two scrawny kittens chasing butterflies, which had jazz music playing in the background and two caring

The Definition Of E Learning - 1608 Words

Definition of e-Learning Today people need to learn new concepts and new techniques that change rapidly, so people have an overwhelming need to learn, sometime they also need to work while learning and their resources are limited therefore they need the power of technology to overcome the limitations of time, distance and resources. E-Learning provide people from one or different organizations anytime and anywhere learning possibilities, providing the resources to teach them. Different e - Learning methods exist to support the different learning styles of different people who learn in different ways and at different times. According to Mindflash.com (2015) â€Å"E-Learning is a range of information technologies that schools and corporations use for education and training.† In e- Learning courses, instructors and students who are too often located in different physical places receive the information through computer networks, so they are provided the same material via their computers. According to Hung Jui-long, (2012), some scholars define e-learning as an instruction delivered by all electronic media. Among them is Govindasamy (2002, p. 288) who stated that e-learning â€Å"includes instruction delivered via all electronic media including the Internet, intranets, extranets, satellite broadcasts, audio/video tape, interactive TV, and CD-ROM.† Significant developments in e-Learning over the past ten years One of the most significant developments in e-learning is the introduction ofShow MoreRelatedE-business: Easy Learning Outcome1588 Words   |  7 PagesChap14: E-Business Multiple Choice 1. What is the buying and selling of goods and services over the Internet? A. E-business B. E-commerce C. E-market D. E-mall Ans: B Level: Easy Learning Outcome: 14.1 Response: This is the definition of e-commerce. 2. What is the conducting of business on the Internet, not only buying and selling, but also serving customers and collaborating with business partners? A. E-business B. E-commerce C. E-market D. E-mall Ans: A Level: Easy Read MoreE Learning : Developments, Benefits And Future820 Words   |  4 Pagese-Learning - Developments, Benefits and the Future Definition In its expanded form, e-Learning simply means electronic learning. There are many ‎interpretations and extrapolations of these simple two words combined. A lengthy, but ‎comprehensive definition of e- Learning has been developed and used by the intergovernmental ‎organization know as the Commonwealth of Learning (COL). This agency posts the following ‎definition:‎ ‎Online learning and e-learning - terms that have emerged to describeRead MoreThe Delivery System, Communication And Educational Paradigm Oriented Definitions1156 Words   |  5 PagesE- Learning can be defined in many ways. There are delivery system, communication and educational paradigm oriented definitions. The delivery system definitions presents e-learning as a means of accessing knowledge through learning teaching or training. 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Essay on Impact of World War One on American Literature

The Impact of World War One on American Literature As people mature, their beliefs evolve; as a child it is easy to be guided by adults, to believe in adults. As adults, people have their own beliefs. It is the period in the middle that is the hardest. As children begin to grow, they begin to push limits and question authority. The modernist period in American literature is comparable to those teenage years. In the early stages of American literature, America looked to her mother England for guidance. The very traditional literature that resulted had a strong emphasis on religion, family, and country. In early literature it was scandalous to question God; the family was only to be portrayed as a supportive, loving community; and†¦show more content†¦The young man, George Gearson, is unsure about enlisting, for he is more of an intellectual type than he is a soldier looking for a fight. Georges fiancà ©e is Editha, who in her innocent ignorance cannot see why George even has to question enlisting. Editha sees war as a chance for George to be a hero and thereby become worthy of her and her love. She threatens to break their engagement because of Georges reluctance to serve his country. She writes George a letter telling him, There is no greater honor above America with me. In this great hour there is no other honor (365). These sentiments sound ridiculous, but it is actually an accurate depiction of the state of mind of many young Americans in this era. Going to war for America was believed to be their duty, and it was an honor to do their duty. When America called on her young men once again to go to Europe and fight in the trenches of World War I, they went. Americas decision to join a war on foreign soil that was already in progress was highly questionable. 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Happee Uai Essay Example For Students

Happee Uai Essay A UAI Study on Colgate Toothpaste Submitted by: Coyiuto, Rosalina De Leon, Jhoanna Andrea E. Sy, Dana Iriza K. Uy, Dana Clarisse Yu, Shereene Submitted to: Mr. B. Encarnacion April 6, 2010 I. Background Happee Toothpaste is manufactured by a Filipino company, Lamoiyan Corporation. Lamoiyan specializes in oral care products such as Happee and Kutitap toothpaste and house care products like Daze. The owner of Lamoiyan, Dr. Celio Kwok Pedro used to own a company called Dr. Pedro’s Aluminum Containers, Inc. This company stood as a major supplier of aluminum collapsible toothpaste tubes to companies like Colgate-Palmolive and Procter and Gamble. Although in 1985, these companies started using plastic laminated tubes causing Dr. Pedro to close down the factory. He eventually realized that the equipment in the factory can still be used if he makes his very own toothpaste brand. He was able to penetrate into the toothpaste market two years later as he reopened the factory and named it Lamoiyan Corporation. Lamoiyan’s product Happee now have a variety of products that will cater to the consumer’s needs and tastes including – Happee Fresh Cool White, Happee Explosive Menthol Red, Happee Fresh Green Outburst, Happee Outrageous Orange Blast, Happee Complete Plus Whitening, Happee Tweens Sachet, Happee Kiddie Toothgel, Happee Night Mint, Happee Extreme Clean. Every toothgels has maximum fluoride protection that will fight tooth decay, strengthens teeth and freshens breath. There can be several pricing strategies that can help the company in improving its profits. Some of these include list price, competitive pricing, cost plus mark-up, close out, membership or trade discounting, and bundling and quantity discounts. Happee uses the strategy of competitive pricing in which, they use the competitors’ retail or wholesale prices as a benchmark in making their own prices. The prices they make can be below, above or the same as some brands depending on their positions in the market. For example, Happee and Beam have the same price which is 56. 75 in their 150mL green toothgel toothpaste while Colgate’s price for the same size is 67. 5 Php Table 1 – Different Brands and Prices of a 150ml Toothpaste |Toothpaste Brand |Price | |Hapee Fresh Green Outburst |Php 56. 75 | |Beam Sparkling Green |Php 56. 75 | |Colgate Green Menthol |Php 67. 75 | |Newtex |Php 27. 25 | |Charmee |Php 21. 5 | |Those Days |Php 13. 25 | |Sisters |Php 23. 25 | |My Best Friend |Php 15. 75 | Source: Robinson’s Place Manila Lamoiyan distributes its products well by passing it on to agents (middlemen between manufacturers and wholesalers/distributors), wholesalers, distributors, retailers, or even directly to the consumers. The product then moves from the distributors and wholesalers to the retailers, which include groceries, drugstores, department stores, convenience stores and some sari-sari stores. These are very important steps to make sure that the all consumers will be in the reach of the product. In groceries, Happee is usually placed in the personal care section together with all the other products in the same category. Happee has several advertising methods that include magazine and newspaper prints, television and radio advertisements. It is currently being endorsed by actress/singer Lea Salonga, best known for her musical role in Miss Saigon. Another endorser is the famous singer and actress Sarah Geronimo whose rise to fame started from winning the Star for the Night competition back in 2002. Other sales promotion methods include handing out samples, sponsoring events, having twin sachets, popular cartoon characters on the boxes and bundling together with other personal care products. Promotions are used in terms of product awareness so the consumers are exposed to TV commercials, radio advertisements, billboards and the like. There are many brands of toothpaste in the market and these methods are very important for the company to gain user preference and more consumers. Physical Fitness (557 words) EssayAlso, because of the advertisements that are constantly being promoted in televisions, newspapers, radios, magazines and other ads, people have already implanted in their minds that toothpaste is there to prevent us from having bad breath and cavities. Type of Toothpaste being Used | |Type of Toothpaste Used | |For Whitening |47 | |For Fresh Breath |54 | |For Sensitive Teeth |14 | |For Cavity Protection |39 | |Others |2 | Place of Distribution Brand |Last Bought |Bought most often | |supermarket |66 |57 | |drugstore |5 |8 | |convenience store |8 |11 | |department store |5 |1 | |sari-sari store |16 |24 | Supermarkets acquired the most number of people where they buy their toothpaste. We cannot hide the fact that a lot of supermarkets are built around the Metro that is why most service workers just go there to buy their basic necessities. From the area we have surveyed, a lot of supermarkets are present in their area for their convenience. Some of t hese are Savemore, Puregold, SM Supermarkets and even Landmark. Other Products bought with Toothpaste Mouthwash |24% | |Toothbrush |72% | |Shampoo |5% | |Soap |10% | |Lotion |1% | |Floss |4% | Based from the tabulated results, most service workers do not often buy other products along with toothpaste besides the basic one—toothbrush. It might be because they do not have the excess amount of money with them to buy other products other than the toothbrush. Mouthwash garnered 21%, which means that people are still concern in killing those bacteria they might have gotten. Other toiletries such as shampoo, soap and lotion are sometimes bought with toothpaste because they can be found near the place where oral care products can be bought. Other Toothpaste Users |Father |45 | |Mother |57 | |Sister |70 | | Brother |64 | |Roomate |2 | |Wife |1 | |Others |41 | Preferred Product Attributes |Good Quality |40 | |Cheap |54 | |Gives Fresh Breath |17 | |Prevents Cavities |13 | Protects gums and teeth |9 | |Whitens teeth |8 | |Appealing Flavors |10 | Since the category we have surveyed are purely household helpers, price would be always considered first. Since they do not earn that large enough of money, they would always take in to consideration the price first (if they can afford it or not). Next would be the good quality of the product. To have loyal customers for your product, the company must always provide good qualities from their product. PROFILE POSITIONING ANAYLSIS TREE N. O. S MARKET SEGMENTS CONCLUSION IMPLICATION RECOMMENDATION

NuComm Company in China

Is Duncan Cowie right in his view that China is an â€Å"ideal market† for NuComm? Is  this the right time to enter? In today’s world, it has been noted that the internal market in any given single country has been shrinking by the day, hence forcing the firms to search for markets outside their country.Advertising We will write a custom case study sample on NuComm Company in China specifically for you for only $16.05 $11/page Learn More Consequently, globalization has come in handy to help these firms with the much-needed demand for their goods and services, therefore, decreasing their operating costs and increasing the profit margins through economies of scale. Contrary to many people’s views, going outside one’s country of origin is not an easy task, and it requires strategic planning together with good timing not forgetting enough and extensive research to be sure that the investment is worthy, since the initial costs ar e high. NuComm management is faced by the dilemma of determining whether investing in China is a feasible option, and if it is to choose the location and mode of entry. Duncan Cowie the financial manager of the company who worked in China for around two years, and has some experience in the Chinese business atmosphere, proposed that China is the ideal market for Nucomm. NuComm needs to diversify from the American and the Canadian markets where it has based its operations for years due to the volatility of the currencies there hence affecting its profit margins. The idea of investing in China was the best at the time given the prevailing conditions. 1. The Chinese workers in North American represent a significant number yet they are not covered by any call center firm, and that would make a good opportunity as they will be more ready to associate themselves with a company which would serve them even when they are back in China.Advertising Looking for case study on business econ omics? Let's see if we can help you! Get your first paper with 15% OFF Learn More 2. China is still an upcoming industrial country where a service industry is just but gaining foot, and that would be advantageous, if NuComm becomes one of the first firms to start offering the communication service. 3. There are a lot of opportunities that are available in China and highlights the meager number of call centers available compelling one call center seat to serve 100, 000 people compared to America’s 700 people. 4. The government of the people’s Republic of China has recently promised to support foreign firms that have the intention of investing in the telecommunication sector, since they want to develop this sector. The government has indicated the possibility of relaxing laws that regulate foreign investment, including the requirement that a foreign firm must have some percentage of local ownership in order to operate in China, to attract foreign firms. This is an idea that NuComm should take advantage of because though it is only directed to a specific city, Dalian, the Chinese government has a reputation of implementing all its promises and putting all necessary machineries in place whenever it wants something done. 5. The idea of not going where the market is but where the market is expected to be helped NuComm to succeed in the Philippines. In China, Cowie notes also that the call center service businesses are not so much pronounced, which means that there is a lot of potential, when people there would come to know the usefulness of the services offered. 6. NuComm needs to expand very fast in order to save itself from the financial problems that are imminent. The possibility of growth in China is projected to be just what NuComm needs to be able to set pace for financial sustenance.Advertising We will write a custom case study sample on NuComm Company in China specifically for you for only $16.05 $11/page Le arn More Industrial analysts have projected that the call center seats will increase at a rate of 40 per cent per year, which is higher than even in America, where the market is fast becoming saturated. 7. Besides, the cost of operations in China would be far much lower than those of America because wages in China are comparably lower than in the US, and wages make the bulk of NuComm’s recurring expenses. The most expensive town in China is Shanghai, where the wages are $282 compared to America’s $2500. 8. NuComm’s efforts in India failed and going back would be more of gambling given that there is nobody who is experienced as to how business is run there. On the other hand, Cowie has been working in China albeit with another company and therefore, knows how to go about with business in that country. The timing could not be more perfect than now because the government has just pledged support, infrastructure is good and the upcoming Olympic Games will increase business opportunities. The Olympic Games will bring a lot of people from various parts of China as well as other parts of the world, and it would be just perfect opportunity to create contacts with various firms which would become the customers. The government is also encouraging the development of the telecommunication sector and has even promised support to foreign firms that are willing to locate in specific places. Assess Cowie’s five-step entry strategy for China. Does the sequence make sense? Duncan Cowie suggests a five-step entry strategy which if applied by NuComm will be of great help, according to him. It is important to focus on the Chinese people working in America as the main target, because they are bound to be more willing to have service, since they have been in the American market and have probably used the service at one point in time, therefore, they know how important it is. The workers also, being Chinese, have information about Chinese’s firms and individuals who may be interested in the service and therefore, will help a lot in giving referrals and enabling NuComm to take opportunities a head of time.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is also important to have clients that will enable the firm to break even in the early stages of entry. On that note, the Chinese workers in America stand to be the most dependable at the moment given that they have embraced the advancement in technology. The Chinese workers will also be delighted to be associated with a company that operates in China and which is ready to offer them services that they have not been receiving. On top of that, more and more American firms are entering the Chinese market, while others have already established there, and they will all require call center services. These firms will be looking for a more credible company available to contract for the services. Given the popularity that NuComm has in the US and Canadian markets, it will stand a greater chance of securing deals for most American firms, which based in China. As it is in America, many firms prefer out sourcing call center services and will therefore, definitely need the services even when in the foreign market, more so when it is another American firm that is offering the service. It should be noted, however, that dependency on American firms only can be catastrophic given that the number of American firms entering Chinese market might not enough to support NuComm’s business. A large number of the inhabitants of Chinese cities are the natives of China, who also happen to own a substantial number of businesses, which mostly serve the Chinese people, and to some extent, foreigners. China is also densely populated, if population is an indicator of the market that is available. Therefore, tailoring some of the products for the Chinese businesses will be of great importance to NuComn, if they want to earn from the investment. It should be noted that in China, English or French is not used, and people there use Chinese language for communication. It will be therefore, a limiting factor, if NuComm does not improvise a way that they will provide services in Chinese l anguage and in fact, this should be done as early as possible. China is the center for Asian development, and it has put in place a conducive business environment for economic development other than the fact that it is centrally located in the Asian continent. It is, therefore, possible to use it as a center to serve other Asian countries as Cowie is suggesting. Hong Kong which is one of the cities of China is identified as the epitome of business with various parts of the world leave alone Asia, hence it would not be difficult for NuComm to serve other countries, especially from Asia using China as their point of operation. Though the five-point strategies make sense, the order is not very convincing to people. I agree that using the Chinese who work in America as the first strategy in entry is quite good given that they present the easiest people of Chinese origin to convince on the importance of call centers. It is also important to aim at American firms as the second strategy si nce they have the ideas of the advantages of the services offered by NuComm, and the two strategies have taken into consideration the language barrier that is bound to affect the operations of NuComm. But at the same time, the Chinese people who are the natives and who are the majorities should not be sidelined for long because Chinese people have a higher tendency of copying, and they might adopt NuComm’s idea to start their own businesses, which will compete with NuComm. Therefore, the strategy of China for China should come in the third, or second, if possible, to reduce the chances of competition from the Chinese people, and also to prepare for the strategy of supporting American firms to invest in China through Chinese voice services. What are the risks facing NuComm in entering China at this time? Though the Chinese venture seems to be profitable, there are a lot of risks that may face NuComm on entry. 1. Chinese people are known to have a culture of copying, if they re spect somebody’s idea, which NuComm is not used to and which increases competition. Intellectual rights are protected in Canada and US, where NuComm is based, but that is not the case in China. The probability of several companies springing up a few years or months after NuComm has set up is high. 2. The Chinese people after realizing that their people have come up with companies that offer the same services as NuComm may choose to deal with their people therefore, decreasing the market for NuComm. 3. The Chinese might customize the services into Chinese language before NuComm does that which will further shrink the chances of NuComm getting hold of the market. It is, therefore, upon Nucomm to move with speed after entry to ensure they increase their scale as fast as possible so that they get to enjoy economies of scale before competition stiffens. 4. Moreover, the Chinese system of government has proven to be very corrupt and to get assistance one needs to know somebody in a position of influence as opposed to either America or Canada, where corruption is minimal, if not absent. This is made clear by Duncan Cowie, when he says that he had to party the whole night with Chinese families to get things done his way. The ruling party officials had ties with the so called private firms and offered them favorable business conditions hence an upper hand amongst competitors. Therefore, it might be difficult for the NuComm firm to operate without having a god father to help in pushing things given that America and Canada are places where protocols are observed. It is also not clear if there might be someone who is very influential and who might want to copy the NuComm idea and therefore, manipulate the authorities to push regulations against NuComm. But on the same note, Cowie had been in China and knows who is who and how they are approached and what is required for one to succeed in that country therefore, he will be able to help. 5. On top of that, most firms , which had entered China early on have not broken even in the market and hence, they were yet to even recover the initial cost of investment. NuComm’s case as it is has financial problems and could not afford to tie down any amount of money for a long period of time without realizing any returns from it. It therefore, has to strategize on how to make returns from the very first moment they enter the Chinese market. 6. For service delivery to be efficient and thus, reduce operating costs staff must deliver to their best and this can be through employing well educated and highly qualified people. In China, the call center services are relatively new to some places, where labor is cheap therefore, finding a well trained employee may be difficult. NuComm should, therefore, choose a method of training employees, so as to get maximum output from them, while maintaining the quality of their services and at the same time keeping operating costs at a minimum. Though wage rate might b e lower in China compared to Canada or America, getting the right employee might be an uphill task leading to decreased rate of delivery. 7. It is China’s regulation that a foreign firm cannot operate, if it is fully owned by foreigners which means that any international firm setting up in China must collaborate with the natives. This means NuComm has to look for another firm in China to enter into joint venture with, in order to be allowed to set up in China. The problem of finding the right company or securing favorable terms of operation sets in and NuComm has to strive to get a company, which is ready to enter into the call center business and give the best terms and conditions. Entering China can be done through any of the four cities that Cowie suggests but the most convenient city should be chosen for this is a risky process. The situation should be one where the costs are low while income is high and given the financial position of NuComm the returns should be realize d as early as possible. Which of the possible Chinese locations should the company choose, and what should be the mode of entry? Beijing is the capital city and expects to host Olympic Games besides having reduced costs compared to Shanghai and probability of getting highly educated staff is high. There will be many people coming during the Olympic Games, but this is periodical and after the games business will go back to normal, hence the viability of income after the Olympic Games is not very clear. Coupled with that is the fact that so far there has not been a firm that NuComm will partner with, in order to start its operations in Beijing. It is also evident that Beijing is the capital of the communist part, whose leaders are known to be very corrupt therefore, increasing the possibility of corrupt deals against NuComm should it be seen that NuComm will succeed. On the other hand, Shanghai is directly under the control of the central government; hence most of its activities are o verseen by government officials. The possibility of the government interfering with the operations of a firm located in shanghai is therefore, very high. Being a commercial town and a hub of industries in China, it has many businesses, which increase competition and therefore, people are striving to improve their performance hence they will be more receptive to any idea that will help in boosting productivity. Dalian has come into question due to the outright efforts by the government to boost development in the region thus, offering relaxation in regulations. Many foreign firms have been located there due to the policy that allows foreign investment and more are yet to come given that most policies limiting foreign investment can be relaxed. Most of the firm there are those, which are likely to offer support to NuComm and the government can be willing to facilitate the registration process. Furthermore, infrastructure is developed and it has the capability of meeting NuComm’ s demands. Hong Kong is the best city to enter china because: Hong Kong has had ties with the west for a long time now and has the entire infrastructure and other needs for full operation of NuComm. English is the official language of business therefore, language barrier will not be a problem. There are many companies, which are ready to assist NuComm in starting up given that collaborating with a local firm is a requirement in China. Returns to capital are realized at a faster rate in Hong Kong than any other city and this is what NuComm highly needs. The entry mode will be a joint venture because: China has a requirement that foreign firms must not be owned 100 per cent by foreigners, thus, leaving collaboration with local firms as the only viable option. A joint venture will help in minimizing the risks that faces NuComm, if it enters on its own in the new market. Due to corruption, relationship with top government officials is important in operation in China, therefore, a loc al firm will help in dealing with issues of relationships. The cost of entering as a joint venture is also minimal compared to the costs of entering in other means and NuComm is facing financial problems. This case study on NuComm Company in China was written and submitted by user Neil Guy to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Internet Marketing Exploratory Descriptive and Causal essays

Internet Marketing Exploratory Descriptive and Causal essays One of the most useful aspects of the Internet is its accessibility to the development of new business ideas regarding the gathering and disseminating of information. One Internet marketing aspect that cannot be deployed by a brick and mortar firm, for example, is the use of Internet search engines, such as Google (which has recently gone public' to investors) as a business. In other words, actual portholes to information on the World Wide Web can become businesses and advertising sites themselves. Other aspects of using the Internet for as a way of marketing actual information systems can be found at the Electronic Library, where users can pay a fee to access protected documents in a number of online journals. Access to information very quickly becomes a commodity to be bought and sold, in other words, on the Internet, in a way that it seldom One of the most valuable sources of information as commodities provided by the Internet are the sources of data that can be accessed regarding consumers and why they buy or do not buy products. Individual marketers can send out surveys on the Internet in massive numbers, and through the use of online coupons, for example, give immediate reinforcement for the Website user's time in filling out such surveys, as well as encourage them to purvey the Website's products yet again. As with real-life marketing research and information gathering, there are exploratory, descriptive, and causal research designs that can generate such information regarding Internet consumers to create more effective marketing devices. Exploratory research can take the form of on-line questionnaires, directed, for instance, to those who use a particular Website, asking them about the quality of the site, whether the products accessed were desirable to them, and if the instructions regarding the product, if complicated to use such as computer products...

How Tai Chi Chan can improve performance in sport activities Research Paper

How Tai Chi Chan can improve performance in sport activities - Research Paper Example Sports personalities often engage in different exercises in order to strengthen their physical and mental health. For example, running, weight training etc are some of the exercises used for strengthening physical health whereas Yoga, deep breathing etc like exercises used for improving the mental health. The advantage of practicing Tai Chi Chuan for sports personalities is the fact that it can provide both physical and mental strength at the same time. It is not necessary for the sports people to practice different exercises to improve their stamina and will power, if they practice Tai Chi Chuan. In short, â€Å"Tai Chi is all about balancing and harmony† (About Tai Chi). It helps people not only as a defense mechanism, but also as an effective tool for improving physical and mental health. In short, Tai Chi originated as a martial art; however, it is currently used extensively for improving physical & mental health and also in improving the performances in sports events. Bas eball, Running, Golf, tennis etc are some of the popular sports events in which Tai Chi Chuan helps the sports people. This paper analyses the positive effects of Tai Chi Chuan upon our health and its role in helping sports personalities in improving their performances. ... The following illustrations provide a brief idea about the extent to which stress can cause physical and mental problems. (Dr. Babu) â€Å"Daily practice of Tai Chi promotes mental clarity and a healthy body, assists with balance and helps the circulation of the blood† (What is Tai Chi Chuan?). Tai Chi Chuan can reduce the stress levels of a person immensely and thus it can prevent stress related diseases up to certain extent. Deep breathing is one of the major exercises included in the tai chi exercises. Deep breathing is accepted globally as the major mechanism for stress reduction. Deep breathing helps the people to absorb more oxygen to their body which will enhance the brain activities. Enhanced brain activities will help a person to think more rationally and to eliminate the stress. Thus, the deep breathing techniques used in Tai Chi can help people to reduce their stress. Blood pressure, sugar level and cholesterol levels in the body can be adjusted to the optimum level , if Tai Chi practiced regularly. â€Å"Tai chi is often described as "meditation in motion," but it might well be called "medication in motion† (World Tai Chi & Qigong Day). Tai Chi exercises can be practiced even while a person is in motion. For example, while travelling in a vehicle, the person can practice deep breathing exercises as advised by Tai Chi Chuan. Attention deficit disorder (ADD) is one of the major health problems in many countries. Even though, it is seen more often among the children, it can cause problems to the adults also. ADD prevents a person from giving attention to a particular subject for longer periods. â€Å"Tai Chi may be a wonderful adjunct therapy for treating ADD because it augments

Electric Power Usage Research Paper Example | Topics and Well Written Essays - 500 words

Electric Power Usage - Research Paper Example The table depicts the energy consumption in a week; this will eventually be translated into a year. Since energy is billed in Kwts per hour, the energy consumption of this household in the last one month, which is consistent with the billing policy that is sent every month, the total power consumption is 750-Kilo watts/hour in this household. Assuming that the trend is uniform and the average of the power consumption in the one month is used to reflect the annual consumption then this will be 9000-Kilo watts/hour in a year. This wattage expressed in duration per second will be; 9000Kwts * 3600 (second in 1 hour) =32400000 joules/ sec. (32.4 Mega joules per second). In relation to the information above it can be appreciated that the energy consumption per household is quite high and apart from electricity, it is hard to sustain the energy demand more so using other non-renewable energy sources like coal. It is therefore vivid that the amount of coal required to produce the stated energy can be calculated. It is known that the energy released by coal can be calculated in Kilowatts per hour for a defined mass of the coal compound (Stoyke, 2007). This is 6.67Kwts/hr/kg; this cannot be efficiently transferred to usable power since the thermodynamic efficiency of coal to transfer the energy is about 30%. This is about -2.0 Kwts/hr/Kg. thus the energy that is efficiently transferred is 4.7 Kwts/hr/Kg (Meier, 2006). To sustain an annual energy demand in a household, a total of about 1915 Kilograms of coal is required. In regard of the above table of power consumption, the top five energy consumers in a household comprise of cloth washers, microwave ovens, driers, refrigerator, and dishwashers. This is not the only energy consumption in a household, there are other energy consumptions that do not take place within the household though at

Scope Of Relationship Marketing

Scope Of Relationship Marketing The process of identifying the products and services required by the customers and implementing the policies in order to achieve the needs of the customers and developing the product based on it is known as marketing. It is an incorporated process by which the industries concentrates mainly on the requirement and needs of the customers and hence creates customer relationships stronger. Marketing process is implemented in order to recognize the customer, to satisfy the customer and to retain the customer. It is stated that marketing management is one of the important part of business management as it is related with the activities which are focused on the customers. The development of the marketing was originated because of the mature markets and overcapacities over some past few 2-3 centuries. In order to attain profit the industries started to mainly concentrate on the customers rather than the production. Marketing concept means understanding the needs of the customers, knowing the requirement and demand of the market; and reaching the satisfactions. According to marketing concepts, industries must predict the needs and wants of the customers and should always try to satisfy it more than their competent. Scope of relationship marketing The purpose of the relationship management is at its centre if the viewpoint and it also portrays different methods for researching the relationships which the industries enhance along with the internal communities. The scope and the purpose of relationships management has been identified and stated by various authors including (Christopher, et al., 1991; Doyle, 1995; Kotler, 1992; Morgan and Hunt, 1994; Webster, 1992). The relationships management scope contains six markets: internal, supplier, customer, influencer, referral and employee recruitment markets (Christopher, 1991). A previous survey of the six models had placed the customer market at the centre of the relationships marketing. Figure : The Six Market Model Limitations The marketing six models produce very detailed information and there are two important fields in which these six models contain limitations. These limitations should be corrected by all the users implementing these models for decision making in an industry. The limitations contain: The concentration provided more on the short term sales rather than the long term sales. When used for media mix optimization, these models have a clear preconception in favor of time-specific media (such as TV commercials) versus less time-specific media (such as ads appearing in monthly magazines); biases can also occur when comparing broad-based media versus regionally or demographically targeted media. The brand products and varieties are effected due to the long term sales failure. The marketing mix models are not confined by the involvement of the marketing spend on its brand variety. One of the reasons for this is the long time period taken by marketing in order to put an impact on the brand variety will go beyond and continue at the best. The other reason could be the variations in the financial and social areas and this reason or variation will not effect the marketing and the brand variety a lot. In the short term sales the market shares may get worsen day to day but the brand variety will be higher. Hence, this higher brand variety will help the industries to retain the sales and market share. Market segmentation Marketing segmentation is related with the separation of the customers into a single individual carrying the similar requirement and needs. For instance, Kelloggs cereals- the frostiest are marketed to the kids and crunchy nut cornflakes to adults. Here, both the customers are different and both the products are marketed as per the needs and wants of the customer. Market segmentation is performed for two main reasons. The first reason is segmentation permits perfect distribution of the industrys limited resources. An organization contains only limited resources. Hence, it should always select the particular group of customers. Moreover the tastes of the current western customers can be served better. Market segmentation can be further called as STP that is segment, target and position. Account based marketing system Account based marketing (ABM) is also called as key account marketing which is a planned approach to a business marketing where in an industry contacts with every single customer accounts by considering it as single market. This approach is considered as one of the best approaches as some companies like BearingPoint, Progress Software, Xerox and Hp are leading by implementing this approach. Strategies The following are the tactics and steps to choose a correct strategy for any particular accounts: Campaigning: Lead generation campaigns can be formed for fixing the appointments in a huge target accounts. Intelligence: Marketing role in outlining the target account and contacts within to recognize appropriate schemes. Awareness: communications will play a major role in building a positive insight as the awareness of the supplier is very low in target accounts. Sales: marketing also plays a role in supporting the sales proposal in order to progress the exchange rates and to reduce the sales cycle. Advocacy: The cycle will be finished when the customers turn to advocates and also implements to compel further growth in business. Retaining and Developing Customer Relationships In order to make sure long-term banking customer relationships gimmicks and enticing trinkets are not the best approach just like in personal courtships and it has learned by Caribbean retail financial institutions. The customers who are not having any long-term inducement to be with their company will be effortlessly lured by competitors product of the week next week and the best performers know this thing very well. Hence, the business development remains cost efficient with existing customers than planning to obtain new customers. Implementing these inventive strategies which is stands on this knowledge stays very much easy for many industry participants. Task 2 New online marketing technology Structuring and reflecting of social relations and social networks in between the people who share interests and activities is concentrated by a social network service. Social network service generally includes a variety of extra services, representation of each other user (often a profile) and his/her social links. Users can interact by using internet like e-mail, instant chatting as many of the social network services are web based. Online community is treated as social networking sometimes and social networking means an individual focused service and online community deals with groups. In social networking sites users can share ideas, interests and creativity within their individual networks. The major type of social networking services are the one which includes group places, ways to connect with friends and a suggestion system linked to trust. The famous procedures unite many of theseas Twitter and Face book are used globally. The most common sites used in north America are Linkedin and MySpace; in Canada Nexopia is used; in Netherlands- Bebo, Hi5 and Hyves;in Germany-StudVZ ; iWiW is mostly used in Hungary; Tuenti in Spain; Tagged, XING, Decayenne, Badoo and Skyrock are used in some regions of Europe;Hi5 and Orkut in south America and Central America; in India Orkut and Face book; Friendster, Mixi, Multiply, Orkut, Wretch, renren and Cyworld in Asia and the Pacific Islands. There are some steps taken for optimizing the services in order to evade the need to some duplicate entries of the friends and interests, although this has created few security and privacy concerns. Some largest social networking sites have originated a concept of making the world digital, while others concentrate on different sectors from music and books to non profit business to motherhood in order to provide both services and community to the individuals along with the interests shared among them. Additional features Few social networking sites have many added features, which hold skills to make communities that will share the same interests or connections, downloading live videos, having a discussion through forums or blogs. Internet mapping is opted by geosocial networking in order to categorize user involvement in the geographic characteristics and their elements. Mobile social networking has become most popular and the latest trend. Users having a mobile phone social networking can now be able to create their own profile, involve in the chat rooms, make friends, create chat rooms, can distribute or share photos and videos and also can share some blogs. Users of mobile phone are provided every option that people who sit with the computer have. The wireless services provided by some companies allow the customers in building their own communities for mobiles and also permits them to brand it. But, among many, Face Book is the most popular social networking site through the wireless services. Certain innovative features are provided to the site by some companies which give the real world experience. Linkedin.com is one more professional aspect in social networking. With this users can exchange their ideas, information, and the knowledge. This helps the professional to be posted with the updated knowledge in the respective fields. Business model To get membership few of these social network sites charge the user. This is because the concept of social networking is a new service and the value of it is not yet established nicely. Online advertises are given by the companies like MySpace and the Face book. Therefore they take memberships largely and the charges are given in a counterproductive way. Some companies believe that the core information about the user provided in the site can easily be targeted with advertises when compared to any other sites. In these social networking sites the members serves for both the roles that is for the suppliers and as the content consumers. This is kind of autonomous operation in these sites. But, in the world of business, the consumers and the suppliers are quite distinct. Gaining revenue is easier in the business with the means of the advertisement. But this is possible while the level of the content and the memberships are quite high. Several application domains use online marketing. They are: Application for the business Application for the dates Application of the government Applications on the Medical terms Applications on the education Various ways of Marketing Mobility marketing In marketing the mobile marketing can fall in to any of the category. Primarily, the marketing can be described by the mobiles devices such as mobile phone. Secondarily, the marketing is described as a moving with the trends. The Mobile Marketing Association has updated a definition of the marketing for mobile in the year 2009 as: Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. Mobile marketing via MMS Mobile marketing through MMS will include the video, audio, text, and the images. Here the content of the mobile is delivered through the MMS. Now, almost all the mobile phones are capable to send and receive the MMS messages. But the brands can be able to send and receive the messages through the MMS A2P network to its subscribers. In some other networks, brands can also sponsor the messages which are sent person to person. For example: The campaign of the Motorola was initiated by the MMS mobile at the House of Blues Venue. Here the users can send the images and photos to mobile in real time. Mobile marketing via Infrared Infrared is one of the oldest mobile marketing. In late 90s, some of the companies based of Europe, have experimented the shopping window marketing through the free waves of Infrared. The range of infrared is limited and did not establish as a leader in the Mobile Marketing. Viral marketing Viral marketing is something which will encourage the individuals for passing the messages for marketing to others. This will create the potential to growth exponentially with the exposed messages. Like the virus, these strategies will take much advantage of multiplying rapidly for exploding a single message till thousands. In Internet this is called as Viral Marketing. Guerrilla marketing is invented as an unconventional system of the promotions which depends on time, imagination, and the energy instead of the big market. In the same way, the campaignings for the marketing is also unconventional and interactive. The consumers are targeted in the unexpected places. Its objective is creating the unique, and a sharp concept that provokes the thought. Jay Conrad Levinson has coined this term in the book Guerrilla Marketing. Since then this term has become most popular. The approaches such as the encounters in the public places, the products being sold in the streets, the stunts, any marketing that gives more results from minimal resources etc, are involved in the Guerrilla Marketing. The digital technology is being used by the mobile as one more approach to the guerrilla marketing. This will help them to create more customers and have a good brand. As the base of the guerrilla marketing Levinson identified few principles. they are as follows: This is mainly to serve the business and the entrepreneur that are small Instead of the experience, judgments, and the work done by guessing it should involve the humans. Investing time, imagination, and the energy are the primary issues rather than money The profit ratio is the primary issue to measure the business and not the sales Also concentrate on the number of new relations made per month Instead of diverting the focus concentrate on creating a standard. Concentrate on more referrals and transactions, instead of trying to get more number of customers Cooperate more on the business instead of the competition These marketers have to use the combination of the methods in the marketing for the campaign Build the business by making use of the technologies that are more updated Aim the messages to the smaller group of the audiences instead of the larger groups Focus more on an individual to gain their consent. This will let them send more messages Social media marketing In the organization of the communications plan, Social Media Marketing is the recent competent. For connecting with the markets target, integrating the markets communication is the principle. In order to produce the message on which the customer easily focuses, the market communication has to be integrated with the elements like The models of the traditional marketing like the frequency, content, timing, and the communication medium with the organization is collaborated with the external agent like agencies for advertising, firms for the market researches, and the firms with the public relation. The communication of the organization the impact of the social media has an impact on the kind of communication made by the organization with the customers. Platforms of social media marketing The social media marketing will benefit the organization and the individual by providing the additional channel for the support of the customer. This becomes a mean for gaining the insight of the customer and the competitiveness and also provides a method to manage the online reputation. The main factors ensuring the relevance for the customer, the value provided to them with the strength of the base where it is built. The foundation that is strong will serve as the platform to centralize the information and for directing the customers with the developments made recently with the help of social media channels, and publications released through press. The goal is for creating a foundation that is strong and will engage the powers of the customers by providing the opportunities to the communication in the organization. Platform is most important due to the reason that the organization will measure and monitor the effects on the customers. Tools offered are more applicable than anything else to achieve the goal set by the customer. Example: With the Direct2Dell forum the Dell computers has the strongest blog. This also helps to improve the organization fame and gives a chance to improve the learning chances for the bloggers. Ever since the site is begun, the percentage of the blogs is improved by 22% from 49%. Dell, with the support to their customers by addressing the concerns, comments, and the questions through the blog was achieved. Target Targets are achieved on the Face Book by getting real with the customers and by the exposed products that matches the needs of the customers. Target focused more on the benefits by connecting to the customers and in understanding the medium. They have allowed the customers to shape the group and made the curve of learning easier. Starbucks This Starbucks will be found on the Face Book, Flicker, Twitter etc, and on other blogging sites by the My Starbucks Idea. This has the best strategies for the social media. They have focused more on gaining the customers needs, likes, and the information. This helps them maintain customers in good number. Conclusion The process of identifying the products and services required by the customers and implementing the policies in order to achieve the needs of the customers and developing the product based on it is known as marketing. It is an incorporated process by which the industries concentrates mainly on the requirement and needs of the customers and hence creates customer relationships stronger.

The Management Style at Cadbury Essay -- Business and Management Studi

A description of the management style used at Cadbury There are three main management styles that a business can have these are:  · Democratic  · Consultative  · Autocratic  · Laissez-faire Cadbury’s management style is democratic. This is when all members of staff work together as a team. The managers listen to the other employees ideas and suggestions before they go ahead with decisions. If ideas are found to be achievable and successful by the senior group, then it is taken forward. Then as a team they reach a decision. The approach of this style is that they care and listen to everyone in the teams view and what they think not just their own. This style can be used in both large and small groups. It would work well in a large motivated groups because they can come to a decision a lot quicker, but in a smaller group they can fail with coming up with a decision amongst themselves and will need real guidance and direction. If a decision cannot be made then a vote will take place and the out come will be the one with the most votes. This management style is good for Cadbury because it motivates workers; with having power and decision-making and through this it allows them to be involved in the business. The ways in which Cadbury shows that they are a democratic style is:  · An example is when they come to the idea of developing a new product. The then consult production, then marketing, then finance, have a meeting with everyone concern or who has/wants a say, the product then goes into production and management then makes the final decision.  · They also had to discuss whether it was a good idea to fill the vending machines in the U.S.A with their products. The majority of the employees decided on this that it would be a good idea, so they went ahead, and in the end they beat the other competitors.  · When Cadbury’s World was being developed they would have to decide on the structure of it, what should and shouldn’t be included, the facilities that will be offer and much more important information. All the members of Cadburys would have the opportunities to give their views of the ideas. Within a consultative management, which is similar to the democratic, approach instead of discussions with the group and coming up with the decision together the managers so it themselves. This approach ... ...sation and very low morale. It relies on the power or personality of the owner or directors who all the key decisions this can end up being a problem if these people change. the people that are consider to work well in this culture are like-minded to help with the approach of the running of the organisation. The structure tends to be loose and informal, it tends to be organised by functions Role culture this offers logic, reality and security. It can also get very frustrating when trying to get a job done. It has a formal structure, which is hierarchical. This organisation’s jobs can be done by many people, even though the limits of the jobs are strictly controlled. The job or role can been seen to be more important then the people. Person Culture this organisation exists to serve the people in it. It is aimed to satisfy and motivate them. The style that this organisation works to is that the people are more important than the actual organisation. This style works best in reality because it is a small, informal flat organisation. It is found mostly in professional organisations such as management consultancy where each consultant works on individual projects.

Buddhist Ethnography

The Buddhist Experience Buddhism is a religion that focuses more on the individual and the actions of that individual, which was prevalent to me when I made my way into Portland and set foot in a Buddhist temple. The man I met within the walls of this temple was far from my stereotypical thoughts of Buddhist monks. The man I met looked like your plain old, average Joe, American man. Before I delve into the depths of my visit to this inspiring place, I need to sum up the Buddhist religion and why I chose to study this particular group of people.First, Buddhism. Buddhism is a religion based off of the idea that there is a path that one can take to achieve enlightenment, instead of believing in a god or multiple gods. Buddhism began with a man named Siddhartha. Siddhartha, the son of a king and heir to the throne, was forbidden to leave the castle walls within which he was confined. His Father, the king, made him stay within the walls at all time so as not to see the suffering that was happening in the outside world. His father even hid all aging and sickness from his son.One day, Siddhartha told his personal bodyguard that he wanted to venture beyond the walls of the castle. The servant had no choice but to obey what Siddhartha had told him. The two set out and on their journey, they came across an old man in the street who was very close to dying. Siddhartha asked the bodyguard what was wrong with the man and the bodyguard had no choice but to tell Siddhartha the truth. They repeated this feat of leaving the castle walls on 3 more occasions, seeing a sickly woman on the side of the road one day, a dead body on the side of the road the next, and a renunciator on the fourth and final day.Each time the bodyguard was asked what was wrong with the person they saw, and each time, he was forced to tell Siddhartha the truth. These four people became known as the four sights, and eventually lead to Buddhism’s main teachings: life is suffering but there is a way ou t of the suffering. The way out of the suffering of life is through the Noble Eight Fold Path. The Noble Eight Fold Path teaches the way to act within the living world and what you can do to further your way along the path of Enlightenment.The Eight folds are: Right understanding, Right thought, Right speech, Right action, Right livelihood, Right effort, Right mindfulness, and Right concentration. This is the way that everyone should live if they want to achieve enlightenment along the Buddhist path. This is not the only thing that Siddhartha taught though. Like every single religion since the beginning of time, there is a list of rules. Christianity has the 10 Commandments, Islam has the Five Pillars of Islam, and Buddhism has the Religious Reformations of Buddha. Unlike most religions, Buddhism strays from the focus on an all mighty deity or deities.Buddhism preaches five different logics that deviate from the norm when it comes to religious ideals: first, Strive after enlightenme nt with due diligence. This means you must put a lot of effort into the job of enlightenment if you wish to achieve it. Second, there will be no metaphysical theorizing. This is the one that seems to throw a wrench into the ideals of every religion before it, there is no God and if you even think that there is a God, you are disgracing the Buddhist way of life. Buddhism is a way of life, it is not a religion with a holy God. Third, there is no tradition, no ritual.The teachings themselves are supposed to lead you, but if you do not know yourself, there is no way that you can know Buddhism and have the ability to follow the Noble Eightfold Path to enlightenment, once you find yourself and know yourself, then you can accept or reject the teachings of the Buddha. Fourth, is that you will find salvation through your efforts. If you are a diligent Buddhist and you work at the Eightfold Path to achieve enlightenment, you will be rewarded; you just need to have patience. Finally, there are no supernatural miracles, no water into wine, no parting of the Red Sea, just what goes on down here on plain old earth.In fact, at one point, the Buddha says â€Å"Those who attempt to work miracles are not my disciples†. This tells you just how serious the Buddha is about his focus on the natural and this-worldly things. Now that the basics have been laid out, time for why I chose to study Buddhism. Buddhism has been in my life for as long as I can remember, if only minimally. My father subscribed to a Buddhism magazine called Tricycle, more of an Americanized look at Buddhism. Moreover, the teachings of Buddhism and its focus on the here and now, how you treat people around you, and how you act towards people, have always been appealing to me.This opportunity fell into my lap and I was more than happy to take the chance to learn about something I had always known too little about. When I approached the temple, I immediately got a feel for an organized group of people simp ly by the way they approached the trimming of the trees and plants. Everything seemed to have a purpose and seemed to play off each other. The trees, with circles of branches only, seemed to perfectly accent the red, almost poinsettia looking flowers behind them leading up the staircase into a very plain, unexpressive building.Once I gained entrance into the temple itself, it was a different site than I expected. Beyond a Plexiglas barrier, was a very church-like worship area with decorations on a slightly elevated plateau. Gold smattered in with vivid colors greeted my eyes as I stepped through the door into the temple’s worship area. There was a statue of the Buddha in the middle, made out of gold, with a halo surrounding his head. On the left, slightly behind the level of the Buddha, was a cloth with the picture of 7 men that our Reverend Gregory G Gibbs would refer to as the authors of the Chinese Buddhist Cannon which is about 100,000 pages long.There was two thirds of a copy of the Cannon itself on the far sides of the raised area. In front was a large circular bowl with a top on it that we were informed was used for incense which is one of the three offerings that people were allowed to leave for Buddha. Incense is one of the ancient ways, and would be burned while the reverend would teach to the disciples. The other two gifts were flowers, which were meant to signify impermanence, and candles, meant to signify wisdom.The man we were lead by was a middle aged looking white male, far from the short, bald, Asian monk dressed in flowing orange robes I had expected to meet. He taught us all about the temple and how it had been around for more than 105 years. He was a very cordial man who loved to hear the sound of his own voice, unfortunately. The man lead us through the basement, seeing holy murals that had been created for the centennial celebration a few years prior. He was very obviously a pious man who had sought to follow the path of the Buddha into enlightenment.