Evaluation of my Body Image Health Campaign Free Essays

string(160) lead to dietary problems, for example, anorexia nervosa, which is hazardous in light of the fact that it can influence a person’s enthusiastic, physical, social and intellectual. My wellbeing effort positively affected my intended interest group since they had the option to find out about elements that can impact their perspectives on body shape and how to esteem themselves. Toward the beginning of my wellbeing effort, my intended interest group were shaky and uninformed of the effect it can have on their turn of events. I utilized the consequences of the arranging poll to get a sign of what my intended interest group had thought about themselves before I did my wellbeing effort so as to look into the aftereffects of my input survey. We will compose a custom paper test on Assessment of my Body Image Health Campaign or on the other hand any comparable subject just for you Request Now The diagram above shows that the wellbeing effort was valuable in light of the fact that there were less weakness than I found in the arranging survey. There were 81 understudies that were uncertain in the arranging survey. The number diminished in the input poll to 12. This is a gigantic improvement since it indicated that my wellbeing effort positively affected my intended interest group. My educators and head of 6th structure had lauded me on the accomplishment of the crusade. I had likewise changed their perspectives on self-perception issues. Greater part of them didn’t consider it to be a significant issue because of understudies not being open orally. Peruse likewise Six Dimensions of Health Worksheet This is the motivation behind why I had decided to do a survey as opposed to a meeting. It is simpler for students to be open and express their interests in a composed structure since meetings can cause them to pull back or limit, which would result on my wellbeing effort not being viable because of disavowal. Before completing my wellbeing effort on self-perception issues, I needed to draft up an arranging poll to discover what my intended interest group, which is year seven understudies that go to my school, find dangerous with their body and what elements impact them in drafting up an ideal body. From the arranging poll I had the option to find that young ladies were 2% more uncertain about their self-perception than young men. This may be on the grounds that young ladies have drafted up a picture of an ideal body; tall, thin and athletic in their minds. In the event that they don’t fit into the classes, they consider themselves to be a ‘worthless’ or ‘ugly’. I had asked in my arranging survey; â€Å"How critical to you is your appearance? † The inquiry was a shut finished. Dominant part of the inquiries I had posed in my survey was shut finished on the grounds that it would give an amount information that can be utilized as measurement. All the young ladies and 82% of young men had ticked yes. This caused me to know that young men and young ladies see their appearance to be significant, it is something they esteem. This infers young men and young ladies in year seven are uncertain about their self-perception. I had asked the understudies that had ticked yes to expand the motivation behind why they think it is significant. Lion's share of the young ladies considered it to be a need and the young men saw it as an objective. This meant I ought to teach these understudies about esteeming their body. I found out that 65% of young men are bound to contrast their body type with their companions, popular competitors and relatives. The inquiries I posed â€Å"How regularly do you contrast yourself with different young ladies or young men? † there was a bunch of young men that ticked yes than young ladies, and further on I requested that they expand their answer. Dominant part of the young men composed that companion pressure and the broad communications affected how they saw themselves. They would regularly be presented to all around constructed competitors and forced to getting the ‘perfect body’ to intrigue young ladies. In the event that they don’t fit into a specific class they would regularly get boisterous attack from their male friends. From the auxiliary examination I had accomplished for my wellbeing effort, I had discovered that young men would pass judgment on one another more than young ladies. Debbie Epstein (1998) and Francis (2001) had analyzed the manner in which manliness is built inside schools. They found that young men are likely than young ladies to be badgering, marked as ‘sissies’ and exposed to homophobic (hostile to gay) obnoxious attack in the event that they seem, by all accounts, to be ‘swots,’ which is a term to portray somebody that reviews or carries on like a young lady. A female kid would be exposed to obnoxious attack from different young men since he doesn't appear to be identical. Since early on young men build up a specific standards and esteem and on the off chance that it is broken, at that point the kid would be socially barred. One basic issue that emerged in the arranging poll is that there was a bunch of young men that see their body shape as ridiculous. I had asked another shut finished inquiry; â€Å"Do you see your shape in a ridiculous manner? † There were a huge extent of young men that had ticked truly, 15% more than young ladies. This connects to what I referenced about young men being presented to all around fabricated and ripped men from broad communications in the past section. Year seven young men don’t ordinarily have conditioned muscles since they have not yet completely built up their body since young men will in general experience pubescence when they are adolescents. It had stressed me that young men and young ladies in year seven had ticked yes in that specific inquiry on the grounds that for them to see their body type as ridiculous. We partner the word ‘unrealistic’ to unreasonable and unworkable. This implying the students saw their body shape as an issue that they couldn't change. Another basic issue that had surfaced in the arranging poll is that there was a lot of young ladies that had saw their body size to be a sign as an individual disappointment. There were a not exactly 50% of young men that had a similar view. I had asked another shut finished inquiry that was; â€Å"Do you imagine that your body size or shape is an indication of individual disappointment? † To see your body shape or size as an individual disappointment is upsetting in light of the fact that it can prompt dietary issues, for example, anorexia nervosa, which is hazardous on the grounds that it can influence a person’s enthusiastic, physical, social and scholarly. You read Assessment of my Body Image Health Campaign in class Papers This is tricky since students in year seven are as yet creating. An individual disappointment is generally something we lament continually and has a greater amount of an enthusiastic influence since we frequently feel upset because of survey ourselves as useless. This is another motivation behind why I had chosen to carry on my exploration with the two sexes on the grounds that the year seven students are uncertain about their body. The last basic issue that climbed on the arranging poll is that the two young ladies and young men felt humiliated, embarrassed and embarrassed about their body. The inquiries I had posed was; â€Å"Do you feel embarrassed, reluctant, and on edge about your body? † There was an equivalent measure of young men and young ladies had ticked truly, which had featured the way that the two sexual orientations are similarly bothered about their body. This can be connected to what I had referenced about the feelings prompting dietary problems that can influence their turn of events. I had seen this as a basic inquiry as a result of the influence it has on the students. This further urge me to seek after my wellbeing effort on instructing year seven understudies about esteeming their self-perception. The input poll had demonstrated the viability of the workshops, which I had composed. I had found that the Building Self-Esteem workshop had a normal of 7. I had asked the students; â€Å"How did you discover the Building Self-Esteem workshop? † and gave them the alternative of scoring the viability of every workshops from 1-10 (1 being awful and 10 being acceptable). For the Building Self-Esteem workshop to have a normal of 7 is seen as a triumph since it shows that the students had the option to pick up something significant and develop their confidents, which would construct their confidence. The reason for the workshop is was to urge understudies to get included and lead the action with little assistance from educators and the Youth Club pioneers. I was anticipating that a bunch of the understudies should not engage in the exhibition and was amazed to see that a great deal of them were participating in the exercises and driving it. The structure confidence workshop was a triumph in light of the fact that the students added to the workshop. The Mass Media workshop had been to a greater degree a triumph than the structure confidence workshop since it had accomplished a normal score of 9 in the input surveys. I had asked the students; â€Å"How did you locate the Mass Media workshop? † I gave them a scale from 1 to 10 once more. This is in such a case that I needed to ascertain the normal number as opposed to getting a straightforward yes or no. The motivation behind why the understudies had supported the Mass Media workshop over the Building Self-Esteem may be on the grounds that the Mass Media workshop had featured to the understudies that famous people, for example, Taylor Swift have self-perception issues. The students had discovered that self-perception weakness can influence everyone, even those that they appreciate. A normal score of 9 had demonstrated that the Mass Media workshop was compelling on the grounds that it shows that the understudies had taken in something from the workshop. The basic inquiry I had posed in my criticism survey was; â€Å"Did you take in anything from the crusade? This was a shut and opened inquiry since I had given the alternative of ticking yes or no and a space for those that ticked yes to state what they had gained from my wellbeing effort. I am glad to state that all the students had ticked yes and lion's share of them composed that they had figured out how to esteem their body shape and size. Some composed point by point replied on explicit exercises and the effect it had on them. For instance an understudy composed that they had discovered the Building Self-Esteem workshop accommodating on the grounds that they had been fruitful in inte

The Effects of High Glucose Intake

Glucose is a sugar that originates from the breakdown of all starches in the eating routine, and is extremely solvent in water. The synthetic recipe for glucose is C6H12O6. Glucose is an essential piece of mind work as it is the main fuel that your cerebrum can utilize. On the off chance that you are expending a low-starch diet, you may not be getting enough glucose for your mind to work appropriately. Since your cerebrum eventually controls every other capacity inside your body, giving your mind too little glucose can be perilous to your general wellbeing. Additionally, overconsumption of sugar in the body can prompt upsetting wonders. As indicated by natural chemistry Reginald Garrett, Ph. D. what's more, Charles Grisham, Ph. D. the primary significant reaction of glucose overconsumption is a sugar rush (hypoglycemia), which feels somewhat like a caffeine buzz, since glucose assimilation happens truly quick in the body while sharing an excess of sweet nourishments. Diabetes is a terrifying and dynamic sickness, which can result a genuine social issue and a financial weight on an individual who has this sort of infection. Aggregate endeavors are expected to improve both the degree of information about the sickness and the results of patient administration. Along these lines, the American Diabetes Association (ADA) planning to expand the degree of information about diabetes and to decide both fitting employments of blood glucose observing and suitable estimates required to precisely survey the exhibition of this training. The primary objective of ADA is to recognize basic components of a legitimate clinical preliminary of self-observing of blood glucose in type2 diabetes. As indicated by American Diabetes Association, an individual who has type 2 diabetes or a non-insulin-subordinate has a great deal of difficulties on the grounds that their body can't utilize the insulin appropriately yet their pancreas delivers an excessive amount of insulin. In this way, when the body can't utilize enough insulin and there is an excessive amount of insulin in the body, the glucose or the sugar will develop in the blood as opposed to setting off to the cells. At the point when these things occur, the cell of the body can't work appropriately in light of the fact that the cells need sugar for the vitality. There are a few issues found when the glucose develop to the blood and it incorporate the accompanying: first is harming of the body, where the high glucose (sugar) levels in the blood harm the nerve and the little veins in the eyes, kidneys, and the heart, and it can cause the solidifying of a patients conduit and it can lead into an unexpected cardiovascular failure or perhaps a stroke. Second is the glitch of the kidney when the high measure of glucose in the blood of a patient, and it can cause a successive pee which a lot of water will be lost in the body, this can reason for lack of hydration. Third is the point at which an individual can't change the liquid that they lost or the individual can't allow a few liquids when they are got dried out, the patient turns out to be wiped out and lead into diabetic come which is a hazardous difficulties. There certain cases that the indications are mellow and can't be distinguished, in these cases the patients for the most part need to drink increasingly fluid and they feel parched, the patients feel depleted at untouched, they generally feel queasiness with the indistinct vision, their skin is normally dry and flaky, when they get wounds it is delayed to get mended, and can't feel anything on all fours due to losing sensation. From every one of these indications, no one but specialists can analyze climate you are a hypoglycemic or hypoglycemic by leading some test or estimating the glucose in the blood in the wake of training the patient not to eat for eight hours before the testing. This test is called glucose resistance. There were a trial considers and observational examinations that an excessive amount of admission of sugar in the body is bound to create type 2 diabetes, and an excessive amount of sugar admission is related with the advancement of heftiness. In spite of the fact that there's no settled RDA (Recommended Daily Allowance) for sugar, on the grounds that to the extent it's known, sugar isn't generally required for sustenance, contrast with salt that has limitations in taking it. All nourishments have some characteristic sugars, however sugar itself, the white or earthy colored yet the stuff in the treats, is a simply discretionary taste sensation. The USDA (United States Department of Agriculture) suggests that sugar make up close to 8% of the every day admission of calories, yet most. American grown-ups take in twice that much. In the event that you despite everything devour sugar, it ought to be 12 teaspoons included sugar for a 2000 calorie for each day diet, that is, close to 40 grams for every day for a 2000 calorie diet. Recollect that the every day breaking point of 40 grams alludes to refined and prepared sugars as it were. There is by all accounts no restriction on normal sugars. In these investigations utilizing the models called econometric of cross-sectional information on diabetes which is rehashed and there are 175 nations take part for the dietary segments of food, these examinations found that one container of pop is 150 kcal per individual for every day and it is expanding the accessibility of sugar and there is a connection with expanding of diabetes cases. At the point when they're finished with this testing and attempted to control for other food types like; some meat, a few organic products, a few oils, and a few grains, checking the all out calories consumption, the overweight individual and some corpulence cases, some period impacts, and some social monetary like their salary, their packed spots and a low pay. There was no other food composed that was yielding, significant individual relationship with the complete number of instances of a sickness in a given populace at a particular time after they were controlling the case for corpulence. As per this examination, the sugar on diabetes was the greatest effect and it was not needy of having a tendency to sit about without taking a lot of activity and the use of liquor, there was an impact which is adjusted yet it isn't so clear for corpulence or for the diabetes. After every one of these surveys, the high sugar admission and the extent of a populace found to have diabetes, and the course of high sugar consumption on overweight are being talked about. The proof isn't exact for the extent of a populace found to have diabetes was a result of high sugar admission, however it doesn't imply that taking a lot of sugar in the body isn't significant. Since the number of inhabitants in corpulence on the planet, and the instance of diabetes is developing quickly, there ought to be limitations of sugar in the eating regimen, and it is significant like different limitations of diet. All in all the necessity of screening is the screener need to give them that they like the advantage of screening. It didn't show that there is an away from the screening of the hyperglycemia or they called it glucose narrow mindedness, for the most part was ladies who are pregnant, and pregnant ladies who are in danger of cesarean segment, and the burden which is the gained of the status of this malady. That screening was being contended on the best way to recognize someone who is in danger of succeeding non-insulin-subordinate (type 2 diabetes) or a patient who is suspected to have that illness and undiscovered is something worth being thankful for.

The Diversity Myth Where Have All The Black Editors Gone

The Diversity Myth Where Have All The Black Editors Gone Much like this year’s blindingly white selection of Oscar nominees, the overt lack of diverse representation in the publishing world isn’t limited to authors and their books. The Black editor attempting to navigate the intricacies of the corporate publishing system is, by default, a unicorn, simply because Black voices are routinely undervalued and dismissed. In the eyes of white publishing, the universality of a narrative is dependent upon its connection to whiteness. The default modus operandi in publishing is that of the white gaze, where the white protagonist is held as the standard of authenticity, likability, and familiarity. Narratives that defy this white-centered tradition are considered Other. Fiction that prominently focuses on the lives of Black characters are often shelved in the “African-American Fiction” section, as though fiction that casts a spotlight on Black characters is a deviation from the expected norm. Books such as The Coldest Winter Ever are peddled to the public by hungry publicists as “street lit,” a term for stories about Black people set in an urban environment. The word diversity has become a circular conversation piece that separates those involved into two different camps: POC writers, agents, editors, and readers who demand equal representation and hold the industry accountable, posited against  white writers, agents, editors, and readers who refuse to bend, who deny maintaining a system of exclusivity. These are the same white publishing executives who want to benefit off diversity, but do not possess self-awareness. They want to reap the monetary rewards of bowing to diversity without changing their all-white masthead. They want the credit and the positive publicity without implementing changes. They are so trapped in their fear of the unknown and love of the almighty dollar that they would rather sacrifice talented writers at the altar of consumerism.   I know what they’d say: We only pick the best people for the job. We didn’t have any minorities apply. We just want someone who fits into our work culture, regardless of race. These are all lies, fairy tales, and fallacies to deflect the issue. Some would like to argue that the lack of Black editors is not the fault of the industry itself, that the low turnout is simply a reflection of the overall tastes of Black people. They find convenient excuses to hide behind like titanium armor, refusing to believe that the current model rewards those who have the privilege to access (internships, a liberal arts institution with a hefty price tag, industry networking) deemed necessary to even earn an entry-level position. It’s not that Black people aren’t interested in literature or adding their own contributions. Rather, its the people in positions of power, the so-called gatekeepers, the all-white publication mastheads, and their reluctance fueled by either ignorance or racism or some combination thereof, that effectively derails both opportunity and career mobility. I cannot help but think of Kiese Laymon’s brilliant essay, “You Are The Second Person,” which originally appeared on Guernica. The essay, told in second-person POV, recounts Laymon’s rough and uncomfortable road to publishing his first novel, Long Division. The novel is a coming-of-age tale in which a young, Southern Black boy named City Coldson inherits a strange book which allows him to time travel. Despite some of the harrowing moments of the story, including encounters with Klan members, the story is humorous, utilizing AAVE and modern slang to emphasize the City’s youth and upbringing. Unfortunately, Laymon’s editor didn’t think that the “race issue” was an essential element of the novel. The editor exposes his myopic vision in a slightly reprimanding e-mail: The success of your book will be partially dependent on readers who have a different sensibility than your intended audienceAs I’ve already said to you, too many sections of the book feel forced for the purpose of discussing racial politics. Think social media. Think comment sections. Those white people buy books, too, bro. Readers, especially white readers, are tired of black writers playing the wrong race card. If you’re gonna play it (and I think you should) play it right. Look at Tarrantino [sic]. He is about to fool all these people into believing they were watching a black movie with Django. I guarantee you that whiteness will anchor almost every scene. That’s one model you should think about.” What’s even more shocking (heartbreaking) is that this editor was not white, but Black. He later goes on to say that “black men don’t read” and that “bougie black women love plot.” Then, after getting fired from his original company and joining an unnamed Top Five Publisher, he crawls back to Laymon, acting as both advocate and naysayer. He tells Laymon, “Does the narrator really need to be a black boy? Real black writers adjust to the market, bro.” In order to be a “real” black author, it seems that one must adopt the colorblind philosophy and write with both hands tied behind one’s back. In order to be a “real” black author, one must appease whiteness, feed it tenderly like a feral dog, coddle it like a crying newborn. Ultimately, Laymon parted ways with his editor and reworked his novel, then sent it out again. It was eventually picked up by Agate Bolden and published to critical acclaim. As a working writer and editor who is also the result of an interracial marriage (Black and Asian, for inquiring minds), I was disgusted by the treatment Laymon received. I’d experienced, to a degree, the same treatment. When I finished my literary fiction novel about a Black girl in her freshman year of college who must come to terms with her racial identity, I was told to “stop focusing so much on race. The novel can’t just be about the girl being Black.” I was told by multiple white agents that the story wasnt marketable, that it wasn’t “relatable,” that the editors couldn’t understand the character or her motivations. They wanted it to have “universal” appeal. It should be noted that none of them had a problem with the actual quality of my writing. I was a great writer, they said, but who would buy a book about a Black girl dealing with race and racism? I could remain silent and take the crumbs and table scraps handed to me. Pretend to be so desperate and grateful that I will drop an entire project to suit the needs of the white gaze. Sell a bunch of books and silence myself in the process, fade into the shadows, write with a hollow heart. In his essay, “Self Portrait Of The Artist As Ungrateful Black Writer,” poet and BuzzFeed Literary Editor, Saeed Jones, discusses what it means to be a Black, gay writer in an industry that is 89% white. He writes, “You can make yourself crazy simply by paying attentionit’s difficult for me to speak up in the moment, or even months later, because I want to have a career, not just one bookI have no desire to burn bridges, but there are so many of us stumbling and bumping into each other along unlit paths.” I have no intentions of burning bridges, but I am tired. And I’m tired of feeling that speaking out against industry microaggressions and blatant racism will blacklist me for life, make me a persona non grata in publishing. As Jones says, I’m no longer settling for the smile and dance of “just happy to be here.”

Rachel Mascar Thinking About Noah Smeti - 1553 Words

Rachel Mascar was thinking about Noah Smeti again. Noah was a courageous monster with bright eyes and beautiful heart. Rachel walked over to the window and reflected on her magical surroundings. She had always loved beautiful Paris with its fragile, famous Tower. It was a place that encouraged her tendency to feel Happy. Then she saw something in the distance, or rather someone. It was the a courageous figure of Noah Smeti. Rachel gulped. She glanced at her own reflection. She was a beautiful, smart, beer drinker with Bright eyes and athletic heart. Her friends saw her as a Perfect, Always smiling angel. Once, she had even helped an runt puppy cross the road. But not even a beautiful person who had once helped an runt puppy cross the road, was prepared for what Noah had in store today. The rain hammered like crying puppys, making Rachel lonely. Rachel grabbed a beautiful diamond encrusted gold locket that had been strewn nearby; she massaged it with her fingers. As Rachel stepped outside and Noah came closer, she could see the scrawny smile on his face. Noah gazed with the affection of 1 million sweet, cute, baby bunnies. He said, in hushed tones, I love you and I want to be more than friends. Rachel looked back, more confused than ever and still fingering the beautiful gold locket. Noah, i like you, she replied. They looked at each other with happy feelings, like two scrawny kittens chasing butterflies, which had jazz music playing in the background and two caring

The Definition Of E Learning - 1608 Words

Definition of e-Learning Today people need to learn new concepts and new techniques that change rapidly, so people have an overwhelming need to learn, sometime they also need to work while learning and their resources are limited therefore they need the power of technology to overcome the limitations of time, distance and resources. E-Learning provide people from one or different organizations anytime and anywhere learning possibilities, providing the resources to teach them. Different e - Learning methods exist to support the different learning styles of different people who learn in different ways and at different times. According to Mindflash.com (2015) â€Å"E-Learning is a range of information technologies that schools and corporations use for education and training.† In e- Learning courses, instructors and students who are too often located in different physical places receive the information through computer networks, so they are provided the same material via their computers. According to Hung Jui-long, (2012), some scholars define e-learning as an instruction delivered by all electronic media. Among them is Govindasamy (2002, p. 288) who stated that e-learning â€Å"includes instruction delivered via all electronic media including the Internet, intranets, extranets, satellite broadcasts, audio/video tape, interactive TV, and CD-ROM.† Significant developments in e-Learning over the past ten years One of the most significant developments in e-learning is the introduction ofShow MoreRelatedE-business: Easy Learning Outcome1588 Words   |  7 PagesChap14: E-Business Multiple Choice 1. What is the buying and selling of goods and services over the Internet? A. E-business B. E-commerce C. E-market D. E-mall Ans: B Level: Easy Learning Outcome: 14.1 Response: This is the definition of e-commerce. 2. What is the conducting of business on the Internet, not only buying and selling, but also serving customers and collaborating with business partners? A. E-business B. E-commerce C. E-market D. E-mall Ans: A Level: Easy Read MoreE Learning : Developments, Benefits And Future820 Words   |  4 Pagese-Learning - Developments, Benefits and the Future Definition In its expanded form, e-Learning simply means electronic learning. There are many ‎interpretations and extrapolations of these simple two words combined. A lengthy, but ‎comprehensive definition of e- Learning has been developed and used by the intergovernmental ‎organization know as the Commonwealth of Learning (COL). This agency posts the following ‎definition:‎ ‎Online learning and e-learning - terms that have emerged to describeRead MoreThe Delivery System, Communication And Educational Paradigm Oriented Definitions1156 Words   |  5 PagesE- Learning can be defined in many ways. There are delivery system, communication and educational paradigm oriented definitions. The delivery system definitions presents e-learning as a means of accessing knowledge through learning teaching or training. 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Essay on Impact of World War One on American Literature

The Impact of World War One on American Literature As people mature, their beliefs evolve; as a child it is easy to be guided by adults, to believe in adults. As adults, people have their own beliefs. It is the period in the middle that is the hardest. As children begin to grow, they begin to push limits and question authority. The modernist period in American literature is comparable to those teenage years. In the early stages of American literature, America looked to her mother England for guidance. The very traditional literature that resulted had a strong emphasis on religion, family, and country. In early literature it was scandalous to question God; the family was only to be portrayed as a supportive, loving community; and†¦show more content†¦The young man, George Gearson, is unsure about enlisting, for he is more of an intellectual type than he is a soldier looking for a fight. Georges fiancà ©e is Editha, who in her innocent ignorance cannot see why George even has to question enlisting. Editha sees war as a chance for George to be a hero and thereby become worthy of her and her love. She threatens to break their engagement because of Georges reluctance to serve his country. She writes George a letter telling him, There is no greater honor above America with me. In this great hour there is no other honor (365). These sentiments sound ridiculous, but it is actually an accurate depiction of the state of mind of many young Americans in this era. Going to war for America was believed to be their duty, and it was an honor to do their duty. When America called on her young men once again to go to Europe and fight in the trenches of World War I, they went. Americas decision to join a war on foreign soil that was already in progress was highly questionable. 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Happee Uai Essay Example For Students

Happee Uai Essay A UAI Study on Colgate Toothpaste Submitted by: Coyiuto, Rosalina De Leon, Jhoanna Andrea E. Sy, Dana Iriza K. Uy, Dana Clarisse Yu, Shereene Submitted to: Mr. B. Encarnacion April 6, 2010 I. Background Happee Toothpaste is manufactured by a Filipino company, Lamoiyan Corporation. Lamoiyan specializes in oral care products such as Happee and Kutitap toothpaste and house care products like Daze. The owner of Lamoiyan, Dr. Celio Kwok Pedro used to own a company called Dr. Pedro’s Aluminum Containers, Inc. This company stood as a major supplier of aluminum collapsible toothpaste tubes to companies like Colgate-Palmolive and Procter and Gamble. Although in 1985, these companies started using plastic laminated tubes causing Dr. Pedro to close down the factory. He eventually realized that the equipment in the factory can still be used if he makes his very own toothpaste brand. He was able to penetrate into the toothpaste market two years later as he reopened the factory and named it Lamoiyan Corporation. Lamoiyan’s product Happee now have a variety of products that will cater to the consumer’s needs and tastes including – Happee Fresh Cool White, Happee Explosive Menthol Red, Happee Fresh Green Outburst, Happee Outrageous Orange Blast, Happee Complete Plus Whitening, Happee Tweens Sachet, Happee Kiddie Toothgel, Happee Night Mint, Happee Extreme Clean. Every toothgels has maximum fluoride protection that will fight tooth decay, strengthens teeth and freshens breath. There can be several pricing strategies that can help the company in improving its profits. Some of these include list price, competitive pricing, cost plus mark-up, close out, membership or trade discounting, and bundling and quantity discounts. Happee uses the strategy of competitive pricing in which, they use the competitors’ retail or wholesale prices as a benchmark in making their own prices. The prices they make can be below, above or the same as some brands depending on their positions in the market. For example, Happee and Beam have the same price which is 56. 75 in their 150mL green toothgel toothpaste while Colgate’s price for the same size is 67. 5 Php Table 1 – Different Brands and Prices of a 150ml Toothpaste |Toothpaste Brand |Price | |Hapee Fresh Green Outburst |Php 56. 75 | |Beam Sparkling Green |Php 56. 75 | |Colgate Green Menthol |Php 67. 75 | |Newtex |Php 27. 25 | |Charmee |Php 21. 5 | |Those Days |Php 13. 25 | |Sisters |Php 23. 25 | |My Best Friend |Php 15. 75 | Source: Robinson’s Place Manila Lamoiyan distributes its products well by passing it on to agents (middlemen between manufacturers and wholesalers/distributors), wholesalers, distributors, retailers, or even directly to the consumers. The product then moves from the distributors and wholesalers to the retailers, which include groceries, drugstores, department stores, convenience stores and some sari-sari stores. These are very important steps to make sure that the all consumers will be in the reach of the product. In groceries, Happee is usually placed in the personal care section together with all the other products in the same category. Happee has several advertising methods that include magazine and newspaper prints, television and radio advertisements. It is currently being endorsed by actress/singer Lea Salonga, best known for her musical role in Miss Saigon. Another endorser is the famous singer and actress Sarah Geronimo whose rise to fame started from winning the Star for the Night competition back in 2002. Other sales promotion methods include handing out samples, sponsoring events, having twin sachets, popular cartoon characters on the boxes and bundling together with other personal care products. Promotions are used in terms of product awareness so the consumers are exposed to TV commercials, radio advertisements, billboards and the like. There are many brands of toothpaste in the market and these methods are very important for the company to gain user preference and more consumers. Physical Fitness (557 words) EssayAlso, because of the advertisements that are constantly being promoted in televisions, newspapers, radios, magazines and other ads, people have already implanted in their minds that toothpaste is there to prevent us from having bad breath and cavities. Type of Toothpaste being Used | |Type of Toothpaste Used | |For Whitening |47 | |For Fresh Breath |54 | |For Sensitive Teeth |14 | |For Cavity Protection |39 | |Others |2 | Place of Distribution Brand |Last Bought |Bought most often | |supermarket |66 |57 | |drugstore |5 |8 | |convenience store |8 |11 | |department store |5 |1 | |sari-sari store |16 |24 | Supermarkets acquired the most number of people where they buy their toothpaste. We cannot hide the fact that a lot of supermarkets are built around the Metro that is why most service workers just go there to buy their basic necessities. From the area we have surveyed, a lot of supermarkets are present in their area for their convenience. Some of t hese are Savemore, Puregold, SM Supermarkets and even Landmark. Other Products bought with Toothpaste Mouthwash |24% | |Toothbrush |72% | |Shampoo |5% | |Soap |10% | |Lotion |1% | |Floss |4% | Based from the tabulated results, most service workers do not often buy other products along with toothpaste besides the basic one—toothbrush. It might be because they do not have the excess amount of money with them to buy other products other than the toothbrush. Mouthwash garnered 21%, which means that people are still concern in killing those bacteria they might have gotten. Other toiletries such as shampoo, soap and lotion are sometimes bought with toothpaste because they can be found near the place where oral care products can be bought. Other Toothpaste Users |Father |45 | |Mother |57 | |Sister |70 | | Brother |64 | |Roomate |2 | |Wife |1 | |Others |41 | Preferred Product Attributes |Good Quality |40 | |Cheap |54 | |Gives Fresh Breath |17 | |Prevents Cavities |13 | Protects gums and teeth |9 | |Whitens teeth |8 | |Appealing Flavors |10 | Since the category we have surveyed are purely household helpers, price would be always considered first. Since they do not earn that large enough of money, they would always take in to consideration the price first (if they can afford it or not). Next would be the good quality of the product. To have loyal customers for your product, the company must always provide good qualities from their product. PROFILE POSITIONING ANAYLSIS TREE N. O. S MARKET SEGMENTS CONCLUSION IMPLICATION RECOMMENDATION